Lead creative direction for modern home retailer Habitat in decorative accessories, tabletop and holiday for UK and France.
Coordinated merchandise collections to ensure commonality between the UK and France stores. Founded by Sir Terence Conran, the pioneer of modern living, Habitat revolutionized the home decor market.
View PDF Lookbook
habitat.co.uk
Photography courtesy of Habitat UK
As one of the founding members and Director of Decorative Accessories, Tabletop and Homescent for West Elm, in her tenure, Alison Jones helped to create a multi-million dollar, multi-channel brand that underwent extraordinary growth for Williams-Sonoma Inc.
Provided overall brand vision. Managed team of designers, established color, print, pattern and trend direction.
Rug surface designs for CB2, a modern lifestyle brand owned by Crate and Barrel with 15 stores in the USA, Canada and Singapore.
Assisted in the launch of C. Wonder’s home collection, the whimsical fashion and home decor retailer created by J. Christopher Burch.
Curated product concepts and surface design for tabletop, entertaining, decorative accessories, textiles, seasonal and holiday collections.
Established overall brand and product aesthetic for SOUP Home, an eco-friendly home furnishings brand. Curated the collections and sourced and managed the design process from start to finish – from design, merchandise planning and merchandising to branding and lookbooks.
The brand focuses on the use of certified organic and sustainable materials that have been ethically sourced from organizations like Aid to Artisans and Fabindia. SOUP Home is sold in select retailers including ABC Carpet, Design Within Reach, Anthropologie and Urban Outfitters.
As former Brand Director at Granet & Associates, Alison Jones managed and developed international home decor licensing programs for high-profile Architects and Interior Designers, Anouska Hempel, Thom Filicia, Richard Mishaan, Campion Platt, Rose Tarlow, Fortuny, Waterworks to name a few.
As former Brand Director at Granet & Associates, Alison Jones managed and developed international home decor licensing programs for high-profile Architects and Interior Designers, Anouska Hempel, Thom Filicia, Richard Mishaan, Campion Platt, Rose Tarlow, Fortuny, Waterworks to name a few.
Rug designs for Campion Platt.
As former Brand Director at Granet & Associates, Alison Jones managed and developed international home decor licensing programs for high-profile Architects and Interior Designers, Anouska Hempel, Thom Filicia, Richard Mishaan, Campion Platt, Rose Tarlow, Fortuny, Waterworks to name a few.
Translated interior designer, Sara Bengur's style and vision into new home brand.
Curated the collection from concept to completion. Sourced and managed the design and production process to ensure quality of goods. Advised on design, color, branding, range planning & merchandising in preparation of launch at NYNow.
Product Curation: Alison Jones
Photography by Dan Wonderly
Provided project coordination services for architect and interior designer, Richard Mishaan for his couture home collection – Homer. Worked collaboratively on shapes and patterns. Sourced and acted as a liaison between the factory and Richard.
A fine artist at heart, Alison's unique sense of color and composition can be found in her paintings.
